SR71 Records was founded in January 2018 as part of the Joseph James Music Group with a focus on independent and alternative rock.
The name comes from the Solar Red Publishing Group logos and names "Solar Red" and the number 71 from the Lockheed SR-71 "Blackbird" reconnaissance aircraft used by the US Air Force. Instead of the full name being "Strategic Reconnaissance-71," the name is "Solar Red 71" as a full play on initialisms.
Looking forward into the future, SR71 Records plans to release several albums a year and will venture into international markets with the help of its parent label and its parent company.
Formally known as Cavendish Records.